The rise of automation and the adoption of Industry 4.0 ‘intelligent’ tools is helping us produce more bespoke solutions to customer requirements, particularly in high tech sectors like the automotive and aerospace industries. Ford’s apocryphal selling slogan that ‘you can have any color as long as it’s black’ has long been consigned to history. Now, even the most basic car brand offers a wide selection of colors and features which make every order unique. This level of customization raises new challenges around the role of humans in the production process, particularly around skills development and error reduction.
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